It was never supposed to be a business.
Elaine spent a decade looking for a scent she couldn't find — drugstore shelves, mall counters, nothing that lasted or felt like hers.
So she learned to make it herself. She's a pharmacist, so the ratios are exact and the materials are understood. She gave the first bottles away as gifts, and kept making them because people wouldn't stop asking.
That's still how Elora works: blended by hand, for a specific person she can picture — like it's a gift for someone she loves.
"I chose every scent personally — because I love the way it smells."
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