Choose the scent profile
Each Elora scent begins with the profile Elaine wants people to wear—not a random bottle pulled from a catalogue.
Elaine Balaswit · Founder · Licensed Pharmacist
Meet the pharmacist
Meet the pharmacist
behind Elora.
Elaine wanted a perfume that would still be there after lunch. She began making her own in 2024, first as Christmas gifts, then for people who kept asking where they could buy the next bottle.
A pharmacist who wanted something thoughtful to give.
Before Elora, Elaine worked as a pharmaceutical editor, writing reference medicine materials for doctors. When she needed gifts, she decided to make perfume herself.
She found the suppliers, learned the blending process, and made the first bottles by hand. The people who received them asked if they could buy the next ones. That question became Elora.
Word of mouth700 bottles
One Christmas, with no advertising behind it.
Customer recordZero returns
The kind of proof a small brand can actually stand behind.
A careful formula, repeated on purpose.
Elaine does not make perfume from scratch. She starts with a scent profile from a supplier, then combines it with fixative, alcohol, and DPG using the defined ratio she learned in perfume training.
Measure the formula
The scent, fixative, alcohol, and DPG are combined against a defined ratio so the next batch has a clear standard to follow.
Record and repeat
Batch notes keep the work consistent. The goal is not to make every bottle identical in personality, but to make the formula dependable.
Wear it through a real day
The final check is on skin, through work, heat, and the commute. Elora publishes the range customers can realistically expect.
Precision you can check.
A good claim should come with somewhere to look. Elora publishes an honest wear range for every scent, then lets you test it on your own skin.
No 24-hour promise. Read the range, wear it through your day, and decide whether it belongs with you.
See the honest-hours register →
Elaine's note
Elaine started Elora as a Christmas gift. Then people asked if they could buy the next bottle.
Put it on in the morning.
Check again at 7pm.
Start with a 10ml for ₱200 and see how it performs on your own skin.