/* ==========================================================================
   ELORA — Honest Beauty. True Light.   ·   Homepage redesign 2026-06-18
   --------------------------------------------------------------------------
   Direction: "the pharmacist's honest register."
   Locked from brand bible Ed.2 §05/§06/§08:
     · Palette — Elora cream #f6f3ed + ink; Elias blue #004e7a (men's world only).
       No third colour, no gold, no gradient as identity.
     · Signature device — the KEYLINE FRAME (thin inset rule), used here as real
       page architecture, not just image borders.
   Web font reality (§06): Tan Meringue + Palash are Canva-only (no web licence),
   Lancelot is free but a display face. So on the web:
     · the elora/elias WORDMARK ships as the locked PNG artwork (never re-typed);
    · Playfair Display → high-contrast soft display serif, echoes Tan Meringue's warmth;
     · Newsreader → warm screen book-serif for body, stands in for Lancelot;
     · system grotesque → the permitted neutral utility face (kickers, data, UI).
   Swap in the licensed faces (or exported artwork) before a real launch.
   ========================================================================== */

@import url('https://fonts.googleapis.com/css2?family=Newsreader:ital,opsz,wght@0,6..72,300;0,6..72,400;0,6..72,500;1,6..72,300;1,6..72,400&family=Playfair+Display:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600&family=Mrs+Saint+Delafield&display=swap');

/* ---------------------------------------------------------------- TOKENS */
:root {
  /* Brand palette (locked, §05) */
  --cream:       #f6f3ed;   /* the brand's "air" */
  --cream-deep:  #ece7dd;   /* panels / cards */
  --cream-soft:  #f1ede4;   /* alternating wash */
  --cream-warm:  #efe9de;   /* the warmest daylight wash */
  --ink:         #1c1a17;   /* body text — softer than pure black */
  --ink-pure:    #0a0908;   /* near-black for display weight */
  --ink-close:   #2a2621;   /* warm charcoal — final belief / closing section */
  --ink-footer:  #151311;   /* deepest charcoal — footer endcap */
  --warm-gray:   #8a8378;   /* captions, secondary, struck-through */
  --elias-blue:  #004e7a;
  --elias-deep:  #013650;
  --white:       #ffffff;

  /* Ink-opacity hierarchy */
  --fg-1: rgba(28,26,23,0.95);
  --fg-2: rgba(28,26,23,0.66);
  --fg-3: rgba(28,26,23,0.58);
  --fg-4: rgba(28,26,23,0.40);
  --line:        rgba(28,26,23,0.16);
  --line-soft:   rgba(28,26,23,0.09);
  --line-strong: rgba(28,26,23,0.82);

  /* Type roles */
  --serif:   "Playfair Display", Georgia, "Times New Roman", serif;   /* display */
  --book:    "Newsreader", Georgia, "Times New Roman", serif;         /* body */
  --ui:      ui-sans-serif, system-ui, -apple-system, "Segoe UI", "Helvetica Neue", Arial, sans-serif;
  --script:  "Mrs Saint Delafield", "Segoe Script", cursive;          /* Elaine's signature only — nowhere else */

  /* Type scale */
  --t-display: clamp(2.7rem, 7vw, 6.2rem);
  --t-h1:      clamp(2.2rem, 4.6vw, 4rem);
  --t-h2:      clamp(1.8rem, 3.4vw, 3rem);
  --t-h3:      clamp(1.35rem, 2vw, 1.85rem);
  --t-lead:    clamp(1.125rem, 1.45vw, 1.4rem);
  --t-body:    1.085rem;
  --t-support: 1rem;
  --t-caption: .875rem;
  --t-small:   0.95rem;
  --kick:      0.72rem;

  /* Layout */
  --page:   1180px;
  --wide:   1440px;
  --narrow: 720px;
  --gutter: clamp(1.2rem, 4vw, 3.2rem);
  --sec-y:  clamp(4rem, 8vw, 7.5rem);
  --frame-inset: clamp(10px, 1.1vw, 18px);   /* the keyline frame gap from edge */
  --header-h: 72px;

  /* Motion */
  --d1: 180ms; --d2: 340ms; --d3: 720ms;
  --ease: cubic-bezier(.32,.72,0,1);

  --r: 0px;            /* flat — the brand does the luxury with type + space */
  --r-pill: 100px;
}

/* ----------------------------------------------------------------- RESET */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; }
}
body {
  font-family: var(--book);
  font-optical-sizing: auto;
  font-size: var(--t-body);
  line-height: 1.66;
  color: var(--fg-1);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; background: none; border: 0; }
ul { list-style: none; padding: 0; }
input { font: inherit; color: inherit; }
::selection { background: var(--ink); color: var(--cream); }
:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }

/* ------------------------------------------------------------ TYPOGRAPHY */
h1, h2, h3, h4 { font-family: var(--serif); font-weight: 400; line-height: 1.02; letter-spacing: -0.012em; color: var(--ink-pure); overflow-wrap: break-word; }
.serif { font-family: var(--serif); }
.italic { font-style: italic; }
.kicker {
  font-family: var(--ui);
  font-size: var(--kick);
  font-weight: 600;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--fg-3);
  display: inline-flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.4em 0.85em;
}
.lead { font-family: var(--book); font-size: var(--t-lead); line-height: 1.55; color: var(--fg-2); font-weight: 300; }
.measure { max-width: 56ch; }
.muted { color: var(--fg-2); }
.data {                         /* the pharmacist's register voice — tiny, exact */
  font-family: var(--ui);
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.06em;
}

/* --------------------------------------------------------------- LAYOUT */
.wrap { width: 100%; max-width: var(--page); margin-inline: auto; padding-inline: var(--gutter); }
.wrap--wide   { max-width: var(--wide); }
.wrap--narrow { max-width: var(--narrow); }
.section { padding-block: var(--sec-y); }
.section--tight { padding-block: clamp(2.6rem, 5vw, 4.5rem); }
.bg-deep { background: var(--cream-deep); }
.bg-soft { background: var(--cream-soft); }
.bg-warm { background: var(--cream-warm); }
.bg-ink  { background: var(--ink); color: var(--cream); }
.bg-ink h1, .bg-ink h2, .bg-ink h3 { color: var(--cream); }
.center { text-align: center; }
.center .measure, .center .lead { margin-inline: auto; }

/* ----------------------------------- KEYLINE FRAME (the brand's signature) */
/* A persistent thin inset rule framing the whole page — Elora's identity device,
   used here as architecture. It rides above content and ignores pointer events. */
.frame { display: none; }
@media (max-width: 720px) { .frame { inset: 7px; } }

/* a reusable inset keyline for plates/images */
.keyline { position: relative; }
.keyline::after { content: ""; position: absolute; inset: clamp(9px,1.4vw,16px); border: 1px solid var(--line-strong); pointer-events: none; z-index: 2; clip-path: inset(0 100% 100% 0); transition: clip-path 650ms var(--ease); }
.keyline.is-in::after { clip-path: inset(0); }
.keyline--light::after { border-color: rgba(246,243,237,0.5); }

/* ---------------------------------------------------------------- BUTTONS */
.btn {
  --bg: transparent; --bd: var(--line-strong); --fg: var(--ink);
  font-family: var(--ui); font-size: 0.76rem; font-weight: 700;
  letter-spacing: 0.18em; text-transform: uppercase;
  display: inline-flex; align-items: center; justify-content: center; gap: 0.7em;
  padding: 1.05em 2em; border-radius: var(--r);
  background: var(--bg); color: var(--fg); border: 1px solid var(--bd);
  transition: background var(--d2) var(--ease), color var(--d2) var(--ease), border-color var(--d2) var(--ease), transform var(--d1) var(--ease);
  line-height: 1; text-align: center;
}
.btn:hover { transform: translateY(-2px); }
.btn--fill  { --bg: var(--ink); --fg: var(--cream); --bd: var(--ink); }
.btn--fill:hover { --bg: var(--ink-pure); --bd: var(--ink-pure); }
.btn--ghost:hover { --bg: var(--ink); --fg: var(--cream); --bd: var(--ink); }
.btn--lg { padding: 1.2em 2.4em; font-size: 0.8rem; }

.linku { font-family: var(--ui); font-size: 0.74rem; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; display: inline-flex; gap: 0.5em; align-items: center; position: relative; padding-bottom: 3px; }
.linku::after { content: ""; position: absolute; left: 0; bottom: 0; height: 1px; width: 100%; background: currentColor; transform-origin: left; transition: transform var(--d2) var(--ease); }
.linku:hover::after { transform: scaleX(0.32); }
.linku .arr { transition: transform var(--d2) var(--ease); }
.linku:hover .arr { transform: translateX(5px); }

/* ----------------------------------------------------------- ANNOUNCE BAR */
/* announce + header sit ABOVE the keyline frame (z 200) so the frame's top line
   is hidden behind the opaque chrome instead of striking through the bar text */
.announce { position: relative; z-index: 210; display: flex; justify-content: center; align-items: center; flex-wrap: wrap; gap: 0.2em 1.25em; background: var(--ink); color: var(--cream); font-family: var(--ui); font-size: 0.68rem; letter-spacing: 0.2em; text-transform: uppercase; text-align: center; padding: 0.8em var(--gutter); }
.announce .sep { opacity: 0.4; margin-inline: -0.25em; }

/* ----------------------------------------------------------------- HEADER */
.head { position: sticky; top: 0; z-index: 205; background: rgba(253,250,244,0.98); border-bottom: 1px solid rgba(28,26,23,0.18); box-shadow: inset 0 1px 0 rgba(255,255,255,0.62); transition: box-shadow var(--d2) var(--ease), background var(--d2) var(--ease); }
.head.is-scrolled { background: rgba(253,250,244,0.995); box-shadow: inset 0 1px 0 rgba(255,255,255,0.62), 0 10px 28px rgba(28,26,23,0.045); }
.nav { display: flex; align-items: center; justify-content: space-between; height: var(--header-h); gap: 1rem; }
.nav__logo { display: block; position: relative; flex: 0 0 auto; width: 112px; height: 42px; overflow: hidden; }
.nav__logo img { position: absolute; left: 50%; top: 50%; height: 136px; width: 136px; max-width: none; transform: translate(-50%, -45.6%); }
.nav__links { display: flex; align-items: center; gap: clamp(0.9rem, 1.65vw, 1.75rem); }
.nav__item { position: relative; display: flex; align-items: center; }
.nav__links a { font-family: var(--ui); font-size: 0.82rem; font-weight: 650; letter-spacing: 0.1em; text-transform: uppercase; color: var(--fg-2); position: relative; padding-block: 0.48rem; transition: color var(--d2) var(--ease), background var(--d2) var(--ease); }
.nav__parent { white-space: nowrap; }
.nav__links a:hover { color: var(--ink); }
.nav__drop { position: absolute; left: 0; top: calc(100% + 0.45rem); z-index: 240; min-width: 286px; padding: 0.38rem 0; border: 1px solid rgba(28,26,23,0.18); border-top: 2px solid var(--ink); background: #fbf7ef; box-shadow: 0 12px 28px rgba(28,26,23,0.055); opacity: 0; visibility: hidden; pointer-events: none; transform: translateY(-4px); transition: opacity var(--d2) var(--ease), transform var(--d2) var(--ease), visibility var(--d2); }
.nav__drop::before { content: ""; position: absolute; left: 0; right: 0; top: -0.5rem; height: 0.5rem; }
.nav__item:hover .nav__drop, .nav__item:focus-within .nav__drop { opacity: 1; visibility: visible; pointer-events: auto; transform: translateY(0); }
.nav__drop a { display: block; padding: 0.84rem 1.05rem; border-bottom: 0; border-top: 1px solid rgba(28,26,23,0.075); font-size: 0.76rem; font-weight: 650; letter-spacing: 0.065em; line-height: 1.28; white-space: nowrap; color: var(--fg-2); }
.nav__drop a:first-child { border-top: 0; }
.nav__drop a:hover, .nav__drop a:focus-visible { color: var(--ink); background: var(--cream-deep); }
.nav__drop--wide { min-width: min(500px, calc(100vw - 2 * var(--gutter))); display: grid; grid-template-columns: 1fr 1fr; column-gap: 0.25rem; padding: 0.45rem; }
.nav__drop--wide a { border-top: 0; border-bottom: 1px solid rgba(28,26,23,0.075); }
.nav__drop--wide a:first-child { grid-column: 1 / -1; border-bottom-color: rgba(28,26,23,0.14); color: var(--ink); }
.nav__drop--wide a:nth-last-child(-n+2) { border-bottom: 0; }
.nav__right { display: flex; align-items: center; gap: 1.3rem; }
.nav__cart { font-family: var(--ui); font-size: 0.78rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; display: inline-flex; align-items: center; gap: 0.5em; }
.nav__cart span { font-variant-numeric: tabular-nums; }
.nav__toggle { display: none; width: 26px; height: 16px; position: relative; }
.nav__toggle::before, .nav__toggle::after { content: ""; position: absolute; left: 0; right: 0; height: 1.4px; background: var(--ink); }
.nav__toggle::before { top: 2px; } .nav__toggle::after { bottom: 2px; }

/* ------------------------------------------------------------------- HERO */
.hero {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  min-height: calc(100svh - 108px);
  background: var(--cream);
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  display: none;
  background: none;
}
.hero__grid { position: relative; min-height: inherit; }
.hero__copy { position: relative; z-index: 2; display: flex; flex-direction: column; justify-content: center; width: min(46rem, 48vw); min-height: inherit; padding: clamp(2.7rem, 5vw, 5rem) clamp(2rem, 3.2vw, 3.5rem) clamp(2.7rem, 5vw, 5rem) clamp(2.5rem, 4.5vw, 5rem); }
.hero__display { font-family: var(--serif); font-weight: 500; font-size: clamp(2.7rem, 4.15vw, 4.15rem); line-height: 1.03; letter-spacing: 0; max-width: 10.5em; }
.hero__display em { font-style: italic; font-weight: 400; }
.hero__sub { margin-top: 1.25rem; max-width: 42ch; color: rgba(28,26,23,0.8); }
.hero__cta { display: flex; gap: 0.9rem; flex-wrap: wrap; margin-top: 1.9rem; }
.hero__proof { margin-top: 1.75rem; display: flex; align-items: center; flex-wrap: wrap; gap: 0.7em 0.85em; font-family: var(--ui); font-size: 0.74rem; letter-spacing: 0.04em; color: var(--fg-2); border-top: 1px solid var(--line); padding-top: 1.1rem; max-width: 38rem; }
.hero__angles { display: flex; flex-wrap: wrap; gap: 0.45rem; margin-top: 1rem; }
.hero__angles button { font-family: var(--ui); font-size: 0.58rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; border: 1px solid var(--line); color: var(--fg-3); padding: 0.55em 0.8em; transition: color var(--d2) var(--ease), border-color var(--d2) var(--ease), background var(--d2) var(--ease); }
.hero__angles button:hover, .hero__angles button.is-on { color: var(--cream); border-color: var(--ink); background: var(--ink); }
.hero__media { position: absolute; inset: 0; z-index: 0; width: 100%; min-height: inherit; overflow: hidden; background: var(--cream-deep); }
.hero__media::after { content: ""; position: absolute; inset: 0; pointer-events: none; z-index: 2; display: none; background: none; }
.hero__slides { position: relative; width: 100%; height: 100%; min-height: inherit; }
.hero__slide { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: flex-end; padding: clamp(2rem, 4vw, 4rem); opacity: 0; visibility: hidden; transition: opacity var(--d3) var(--ease), visibility var(--d3); background: var(--cream-deep); }
.hero__slide:not(.hero__slide--image) { align-items: flex-end; text-align: right; padding-bottom: clamp(5.5rem, 7vw, 7.5rem); }
.hero__slide.is-on { opacity: 1; visibility: visible; }
.hero__slide::before { content: ""; position: absolute; inset: 14%; border: 1px solid rgba(28,26,23,0.18); background: rgba(246,243,237,0.24); }
.hero__slide--image { padding: 0; background: var(--cream-deep); }
.hero__slide--image::before { display: none; }
.hero__slide picture { display: block; width: 100%; height: 100%; }
.hero__img { width: 100%; height: 100%; object-fit: cover; object-position: center 25%; filter: none; }
.hero__slide--remembered .hero__img { object-position: 50% 25%; }
.hero__slide--feels-yours .hero__img { object-position: 58% 25%; }
.hero__slide--trial .hero__img { object-position: 62% 28%; }
.hero__slide--honest-hours .hero__img { object-position: 50% 50%; }
.hero__slide span { position: relative; z-index: 3; font-family: var(--ui); font-size: 0.62rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--fg-3); }
.hero__slide b { position: relative; z-index: 3; display: block; margin-top: 0.8rem; max-width: 9em; font-family: var(--serif); font-size: clamp(2rem, 4vw, 4.2rem); font-weight: 400; line-height: 0.98; color: rgba(28,26,23,0.78); }
.hero__slide p { position: relative; z-index: 3; max-width: 30ch; color: var(--fg-2); margin-top: 1rem; }
.hero__arrow { position: absolute; top: 50%; z-index: 3; transform: translateY(-50%); width: 44px; height: 64px; border: 0; background: transparent; color: transparent; opacity: 0; display: grid; place-items: center; font-size: 0; line-height: 1; cursor: pointer; }
.hero__arrow:hover { background: transparent; color: transparent; opacity: 0; }
.hero__arrow--prev { left: clamp(18px, 2vw, 30px); }
.hero__arrow--next { right: clamp(18px, 2vw, 30px); }
.hero__dots { position: absolute; right: min(14vw, 16rem); bottom: clamp(20px, 2.2vw, 34px); z-index: 3; display: flex; gap: 0.5rem; }
.hero__dots button { width: 9px; height: 9px; border: 1px solid var(--ink); background: transparent; border-radius: 999px; }
.hero__dots button.is-on { background: var(--ink); }

/* ------------------------------------------------ THREE WAYS (failures band) */
.ways { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(0.9rem, 1.6vw, 1.5rem); }
.way { min-height: 100%; padding: clamp(2rem, 3vw, 2.8rem); border: 1px solid var(--line); background: var(--cream-soft); display: flex; flex-direction: column; }
.way__fail { font-family: var(--ui); font-size: 0.82rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--warm-gray); text-decoration: line-through; text-decoration-color: var(--line); }
.way__win { font-family: var(--serif); font-size: clamp(1.5rem, 2.1vw, 2rem); margin-top: 0.7rem; line-height: 1.1; }
.way p { color: var(--fg-1); margin-top: 0.55rem; font-size: var(--t-body); }

/* ---------------------------------------- PHARMACIST CRAFT (the lead difference) */
.craft { background: var(--cream); padding: clamp(1.5rem,3vw,2.6rem) clamp(1.5rem,3vw,2.8rem); }
.craft__head { padding-bottom: 1rem; margin-bottom: 0.3rem; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; gap: 1rem; }
.craft__head .data { font-size: 0.64rem; letter-spacing: 0.2em; text-transform: uppercase; color: var(--fg-3); }
.craft__head .rx { font-family: var(--serif); font-size: 1.5rem; line-height: 1; color: var(--fg-2); }
.craft__row { padding: 1.05rem 0; border-top: 1px solid var(--line-soft); }
.craft__row:first-of-type { border-top: 0; }
.craft__row b { display: block; font-family: var(--serif); font-weight: 500; font-size: 1.3rem; line-height: 1.1; }
.craft__row span { display: block; color: var(--fg-2); font-size: var(--t-support); margin-top: 0.3rem; }
.pharm-stat { display: flex; gap: 2.4rem; margin-top: 1.8rem; }
.pharm-stat .data { font-size: 0.66rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--fg-3); }
.pharm-stat b { display: block; font-family: var(--serif); font-size: 1.6rem; font-weight: 500; color: var(--ink); letter-spacing: 0; text-transform: none; margin-top: 0.25rem; }

/* ------------------------------------------------ SECTION HEAD (shared) */
.shead { display: flex; align-items: flex-end; justify-content: space-between; gap: 1.5rem; margin-bottom: clamp(1.8rem, 3vw, 2.8rem); }
.shead__t, .t-h2 { font-size: var(--t-h2); }
.shead .kicker { margin-bottom: 1rem; }

/* ----------------------------------------------- ORIGIN PLATE (featured scent) */
.origin { display: grid; grid-template-columns: 1fr 1fr; align-items: stretch; border: 1px solid var(--line); }
.origin__media { position: relative; background: var(--cream-deep); aspect-ratio: 1/1; overflow: hidden; }
.origin__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.origin__body { padding: clamp(1.8rem, 3.5vw, 3.4rem); display: flex; flex-direction: column; justify-content: center; }
.origin__name { font-size: clamp(2.2rem, 4vw, 3.4rem); line-height: 0.98; margin-top: 0.5rem; }
.origin__essence { font-family: var(--serif); font-style: italic; font-weight: 300; font-size: var(--t-lead); color: var(--fg-2); margin-top: 0.6rem; }
.origin__body p { color: var(--fg-2); margin-top: 1.1rem; max-width: 42ch; }
.origin__meta { display: flex; gap: 2.2rem; margin-top: 1.6rem; }
.origin__meta .data { font-size: 0.7rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--fg-3); }
.origin__meta b { display: block; font-family: var(--serif); font-size: 1.4rem; letter-spacing: 0; text-transform: none; color: var(--ink); font-weight: 400; margin-top: 0.3rem; }
.origin__cta { display: flex; gap: 0.8rem; flex-wrap: wrap; margin-top: 1.8rem; }

/* --------------------------------------------------- COLLECTION (scent cards) */
.pgrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.1rem,2vw,2rem) clamp(1rem,1.6vw,1.6rem); }
.pgrid--4 { grid-template-columns: repeat(4, 1fr); }   /* Elias row; collapses via the .pgrid media rules below */
.pcard { display: block; position: relative; min-width: 0; }
.pcard__media { position: relative; aspect-ratio: 4/5; background: var(--cream-deep); overflow: hidden; }
.pcard__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: opacity var(--d3) var(--ease), transform 1.2s var(--ease); }
.pcard__media .is-scene { opacity: 0; }
.pcard:hover .is-scene { opacity: 1; }
.pcard:hover .is-min { opacity: 0; transform: scale(1.03); }
.pcard__no { position: absolute; top: 0.8rem; left: 0.9rem; z-index: 3; font-family: var(--ui); font-size: 0.62rem; letter-spacing: 0.14em; color: var(--fg-3); }
.pcard__hours { position: absolute; top: 0.8rem; right: 0.9rem; z-index: 3; font-family: var(--ui); font-size: 0.62rem; letter-spacing: 0.1em; color: var(--fg-2); background: rgba(246,243,237,0.86); padding: 0.25em 0.55em; }
.pcard__notes { position: absolute; left: 0.75rem; right: 0.75rem; bottom: 0.75rem; z-index: 3; padding: 0.55rem 0.65rem; background: rgba(246,243,237,0.9); border: 1px solid rgba(28,26,23,0.16); font-family: var(--ui); font-size: 0.58rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--fg-2); opacity: 0; transform: translateY(8px); transition: opacity var(--d2) var(--ease), transform var(--d2) var(--ease); }
.pcard:hover .pcard__notes, .pcard:focus-visible .pcard__notes { opacity: 1; transform: none; }
.pcard__body { padding-top: 0.9rem; display: grid; grid-template-columns: 1fr auto; gap: 0.2rem 1rem; align-items: baseline; }
.pcard__name { font-family: var(--serif); font-size: 1.32rem; font-weight: 400; line-height: 1.05; }
.pcard__price { font-family: var(--ui); font-size: 0.74rem; letter-spacing: 0.04em; color: var(--fg-2); white-space: nowrap; }
.pcard__essence { grid-column: 1 / -1; color: var(--fg-2); font-style: italic; font-family: var(--serif); font-weight: 300; font-size: 1rem; margin-top: 0.1rem; }
.pcard__fam { grid-column: 1 / -1; font-family: var(--ui); font-size: 0.62rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--fg-3); margin-top: 0.5rem; }
.pcard.is-elias .pcard__media { background: var(--elias-blue); }

/* =============================================== HONEST-HOURS LEDGER (signature) */
.ledger { border: 1px solid var(--line); background: var(--cream-soft); padding: clamp(1.6rem,3vw,2.8rem) clamp(1.4rem,3vw,3rem); }
.ledger__head { display: flex; align-items: flex-end; justify-content: space-between; gap: 1.5rem; flex-wrap: wrap; padding-bottom: 1.4rem; margin-bottom: 0.4rem; border-bottom: 1px solid var(--line); }
.ledger__head h3 { font-size: var(--t-h3); }
.ledger__head .data { font-size: 0.66rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--fg-3); }
.ledger__scale { display: grid; grid-template-columns: var(--ledger-label, 13rem) 1fr; gap: 1.4rem; align-items: center; padding: 0.4rem 0 0.9rem; }
.ledger__ticks { position: relative; height: 1.1rem; }
.ledger__ticks span { position: absolute; top: 0; transform: translateX(-50%); font-family: var(--ui); font-size: 0.6rem; letter-spacing: 0.08em; color: var(--fg-3); padding-top: 0.5rem; }
.ledger__ticks span::before { content: ""; position: absolute; top: 0; left: 50%; width: 1px; height: 4px; background: var(--line); }
.lrow { display: grid; grid-template-columns: var(--ledger-label, 13rem) 1fr; gap: 1.4rem; align-items: center; padding: 0.62rem 0; border-top: 1px solid var(--line-soft); }
.lrow:first-of-type { border-top: 0; }
.lrow__name { font-family: var(--serif); font-size: 1.1rem; line-height: 1.1; }
.lrow__name span { display: block; font-family: var(--ui); font-size: 0.58rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--fg-3); margin-top: 0.2rem; }
.lrow__track { position: relative; height: 8px; background: linear-gradient(to right, var(--line-soft) 0 1px, transparent 1px) repeat-x; background-size: 12.5% 100%; }
.lrow__bar { position: absolute; left: 0; top: 0; bottom: 0; width: var(--w, 50%); background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform 1s var(--ease); transition-delay: var(--bd, 0ms); }
.lrow.is-in .lrow__bar { transform: scaleX(1); }
.lrow__hrs { position: absolute; top: 50%; left: calc(var(--w, 50%) + 10px); transform: translateY(-50%); font-family: var(--ui); font-size: 0.68rem; font-variant-numeric: tabular-nums; letter-spacing: 0.04em; color: var(--ink); white-space: nowrap; opacity: 0; transition: opacity var(--d2) var(--ease); transition-delay: calc(var(--bd, 0ms) + 600ms); }
.lrow.is-in .lrow__hrs { opacity: 1; }
.lrow.is-elias .lrow__bar { background: var(--elias-blue); }
.ledger__foot { margin-top: 1.5rem; padding-top: 1.3rem; border-top: 1px solid var(--line); color: var(--fg-2); font-size: var(--t-support); max-width: 60ch; }
.ledger__foot em { font-style: italic; }

/* ----------------------------------------------------------- PROOF STRIP */
.pstrip { display: grid; grid-template-columns: repeat(3, 1fr); }
.pstrip__item { padding: clamp(2rem, 4vw, 4.5rem) clamp(1.5rem, 3vw, 3.5rem); border-left: 1px solid rgba(246,243,237,0.12); }
.pstrip__item:first-child { border-left: 0; padding-left: 0; }
.pstrip__n { font-family: var(--serif); font-size: clamp(2.6rem, 5vw, 5rem); line-height: 1.0; color: var(--cream); font-weight: 300; letter-spacing: -0.02em; }
.pstrip__l { font-family: var(--ui); font-size: 0.7rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(246,243,237,0.46); margin-top: 0.9rem; }

/* testimonial register (verbatim customer proof) */
.quotes { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 1.8vw, 1.6rem); }
.quote { padding: clamp(1.6rem,2.6vw,2.4rem); background: var(--cream-deep); display: flex; flex-direction: column; }
.quote__stars { color: var(--ink); letter-spacing: 0.18em; font-size: 0.78rem; }
.quote__text { font-family: var(--serif); font-weight: 400; font-size: 1.28rem; line-height: 1.34; margin-top: 1rem; flex: 1; }
.quote__text .hl { background: linear-gradient(transparent 62%, rgba(28,26,23,0.11) 62%); }
.quote__gloss { font-family: var(--book); font-style: italic; color: var(--fg-3); font-size: 0.92rem; margin-top: 0.7rem; }
.quote__by { margin-top: 1.3rem; padding-top: 1rem; border-top: 1px solid var(--line-soft); font-family: var(--ui); font-size: 0.68rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--fg-3); }
.quote__by b { color: var(--fg-1); font-weight: 700; }

/* --------------------------------------------------------- STORY / SPLIT */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.8rem, 4.5vw, 5rem); align-items: center; }
.split--rev { direction: rtl; } .split--rev > * { direction: ltr; }
.split__media { position: relative; aspect-ratio: 4/5; overflow: hidden; background: var(--cream-deep); }
.split__media img { width: 100%; height: 100%; object-fit: cover; }
.split__body h2 { font-size: var(--t-h1); }
.split__body .kicker { margin-bottom: 1.1rem; }
.split__body p { color: var(--fg-2); margin-top: 1.1rem; }
.split__body .lead { margin-top: 1.2rem; }
.split__body .linku { margin-top: 1.7rem; }
.signoff { font-family: var(--serif); font-style: italic; font-weight: 300; font-size: 1.3rem; color: var(--fg-2); margin-top: 1.4rem; }

/* --------------------------------------------------------------- ELIAS */
.elias { background: var(--elias-blue); color: var(--white); position: relative; }
.elias h2, .elias h3, .elias .origin__name { color: var(--white); }
.elias .kicker { color: rgba(255,255,255,0.6); }
.elias .lead, .elias p { color: rgba(255,255,255,0.8); }
.elias .shead { border-color: rgba(255,255,255,0.2); }
.elias .pcard__name { color: #fff; }
.elias .pcard__price, .elias .pcard__fam, .elias .pcard__no { color: rgba(255,255,255,0.66); }
.elias .pcard__hours { background: rgba(1,54,80,0.7); color: rgba(255,255,255,0.85); }
.elias .pcard__essence { color: rgba(255,255,255,0.74); }
.elias .btn--ghost { --fg: #fff; --bd: rgba(255,255,255,0.5); }
.elias .btn--ghost:hover { --bg: #fff; --fg: var(--elias-blue); --bd: #fff; }
.elias .linku { color: #fff; }
.elias :focus-visible { outline-color: var(--white); }
.elias__feature { display: grid; grid-template-columns: minmax(0, 1.12fr) minmax(22rem, 0.88fr); align-items: stretch; margin-bottom: clamp(2.8rem, 5vw, 5rem); border: 1px solid rgba(255,255,255,0.32); background: var(--elias-deep); }
.elias__content { display: flex; flex-direction: column; justify-content: center; min-width: 0; padding: clamp(2.2rem, 5vw, 5.4rem); }
.elias__brand { display: block; width: fit-content; color: var(--white); }
.elias__logo { position: relative; display: block; width: clamp(9rem, 13vw, 11rem); height: clamp(2.9rem, 4.2vw, 3.8rem); overflow: hidden; }
.elias__logo img { position: absolute; left: 0; top: 50%; width: 100%; height: auto; transform: translateY(-45.6%); }
.elias__content > .kicker { margin-top: clamp(2.2rem, 4vw, 3.8rem); }
.elias__title { max-width: 9.5em; margin-top: clamp(2.2rem, 3.4vw, 3rem); font-size: clamp(2.2rem, 3.8vw, 4rem); line-height: 1.04; letter-spacing: -0.03em; }
.elias__lead { max-width: 46ch; margin-top: 1.4rem; }
.elias__lead--sub { margin-top: 1.1rem; color: rgba(255,255,255,0.74); }
.elias__actions { display: flex; align-items: center; gap: 1.4rem; flex-wrap: wrap; margin-top: 2rem; }
.elias__cta { --bg: var(--white); --fg: var(--elias-blue); --bd: var(--white); }
.elias__cta:hover { --bg: transparent; --fg: var(--white); --bd: rgba(255,255,255,0.72); }
.elias__portrait { position: relative; width: 100%; min-width: 0; aspect-ratio: 4 / 5; overflow: hidden; border-left: 1px solid rgba(255,255,255,0.32); background: var(--elias-blue); }
.elias__portrait picture { display: block; width: 100%; height: 100%; }
.elias__portrait img { width: 100%; height: 100%; object-fit: cover; object-position: center top; }
@media (max-width: 899px) {
  .elias__feature { grid-template-columns: 1fr; }
  .elias__content { min-height: 0; }
  .elias__portrait { border-top: 1px solid rgba(255,255,255,0.32); border-left: 0; }
}
@media (max-width: 560px) {
  .elias__content { padding: 1.7rem 1.45rem 2rem; }
  .elias__content > .kicker { margin-top: 2rem; }
  .elias__title { font-size: clamp(2.35rem, 12vw, 3.2rem); }
  .elias__actions { display: grid; grid-template-columns: 1fr; gap: 1rem; }
  .elias__cta { width: 100%; min-height: 48px; }
}

/* --------------------------------------------------------------- GIFTING */
.giftfeats { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem,2vw,2rem); margin-top: 2.2rem; }
.giftfeat { border-top: 1px solid var(--line); padding-top: 1.1rem; }
.giftfeat__no { font-family: var(--ui); font-size: 0.64rem; letter-spacing: 0.14em; color: var(--fg-3); }
.giftfeat h4 { font-family: var(--serif); font-size: 1.32rem; font-weight: 400; margin-top: 0.6rem; }
.giftfeat p { color: var(--fg-2); margin-top: 0.45rem; font-size: var(--t-support); }

/* --------------------------------------------------------------- FAQ */
.acc { border-top: 1px solid var(--line); }
.acc__item { border-bottom: 1px solid var(--line); }
.acc__q { width: 100%; text-align: left; display: flex; align-items: center; justify-content: space-between; gap: 1.2rem; padding: 1.4rem 0; font-family: var(--serif); font-size: clamp(1.2rem,1.7vw,1.5rem); font-weight: 400; color: var(--ink); }
.acc__q .pm { position: relative; width: 15px; height: 15px; flex: none; }
.acc__q .pm::before, .acc__q .pm::after { content: ""; position: absolute; background: var(--ink); transition: transform var(--d2) var(--ease); }
.acc__q .pm::before { top: 7px; left: 0; width: 15px; height: 1.4px; }
.acc__q .pm::after { left: 7px; top: 0; width: 1.4px; height: 15px; }
.acc__item.is-open .pm::after { transform: scaleY(0); }
.acc__a { overflow: hidden; max-height: 0; transition: max-height var(--d2) var(--ease); }
.acc__a > div { padding: 0 0 1.5rem; color: var(--fg-2); font-size: var(--t-lead); line-height: 1.55; max-width: 68ch; }

/* --------------------------------------------------- CLOSING (identity) */
.close { text-align: center; }
.close-section { background: var(--ink-close); }
.close .kicker { justify-content: center; color: rgba(246,243,237,0.5); }
.close__big { font-family: var(--serif); font-weight: 300; font-size: clamp(2.4rem, 6vw, 5rem); line-height: 1.04; color: var(--cream); margin-top: 0; letter-spacing: -0.015em; }
.close__big em { font-style: italic; }
.close__sub { color: rgba(246,243,237,0.72); margin: 1.4rem auto 0; max-width: 44ch; }
.close .btn { margin-top: 2.1rem; --bg: var(--cream); --fg: var(--ink); --bd: var(--cream); }
.close .btn:hover { --bg: #fff; --bd: #fff; }

/* --------------------------------------------------------------- FOOTER */
.foot { background: var(--ink-footer); color: var(--cream); }
.foot__page { min-height: 100svh; display: flex; flex-direction: column; }
.foot a { color: rgba(246,243,237,0.66); transition: color var(--d2) var(--ease); }
.foot a:hover { color: var(--cream); }
.leadbar { display: grid; grid-template-columns: minmax(16rem, .72fr) minmax(0, 1.28fr); gap: clamp(1.8rem, 4vw, 4rem); padding-block: clamp(2.5rem, 5vw, 4rem); border-bottom: 1px solid rgba(246,243,237,0.14); }
.leadbar .kicker { color: rgba(246,243,237,0.62); }
.leadbar__copy h4 { margin-top: 0; max-width: 15ch; font-family: var(--serif); font-size: clamp(1.6rem, 2.7vw, 2.35rem); font-weight: 400; line-height: 1.08; color: var(--cream); }
.leadbar__copy p { max-width: 39ch; margin-top: 0.75rem; color: rgba(246,243,237,0.66); font-size: var(--t-support); }
.leadform { display: grid; grid-template-columns: 1fr 1fr; gap: 0.85rem; align-content: start; }
.leadform--newsletter { align-items: start; }
.leadform label { display: grid; gap: 0.38rem; min-width: 0; }
.leadform--newsletter label { align-self: start; grid-template-rows: auto 52px; }
.leadform label span { font-family: var(--ui); font-size: 0.61rem; font-weight: 700; letter-spacing: 0.11em; text-transform: uppercase; color: rgba(246,243,237,0.64); }
.leadform input, .leadform select { width: 100%; min-height: 48px; border: 1px solid rgba(246,243,237,0.24); border-radius: 0; background: rgba(246,243,237,0.05); color: var(--cream); padding: 0.75rem 0.85rem; font-family: var(--ui); font-size: 1rem; }
.leadform--newsletter input { height: 52px; min-height: 52px; }
.leadform input::placeholder { color: rgba(246,243,237,0.46); }
.leadform select { color-scheme: dark; }
.leadform__note { grid-column: 1 / -1; }
.leadform .btn { justify-self: start; --bg: var(--cream); --fg: var(--ink); --bd: var(--cream); }
.leadform--newsletter .btn { grid-column: 1 / -1; justify-self: stretch; width: 100%; }
.leadform .btn:disabled { opacity: 0.6; cursor: wait; }
.btn.is-added { --bg: var(--cream); --fg: var(--ink); }
.leadform__status { align-self: center; min-height: 1.4em; color: rgba(246,243,237,0.72); font-family: var(--ui); font-size: 0.78rem; }
.leadform--newsletter .leadform__status { grid-column: 1 / -1; }
.foot__grid { flex: 1 0 auto; display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 2rem; align-content: start; padding-block: clamp(3rem,5vw,4.5rem); }
.foot__logo img { display: block; width: clamp(10.5rem, 15vw, 12.5rem); height: 3.35rem; object-fit: cover; object-position: center; filter: invert(1) brightness(2.2); }
.foot__note { color: rgba(246,243,237,0.55); margin-top: 1.1rem; max-width: 32ch; font-size: var(--t-support); }
.foot h5 { font-family: var(--ui); font-size: 0.66rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(246,243,237,0.45); margin-bottom: 1.1rem; }
.foot ul li { margin-bottom: 0.7rem; font-family: var(--ui); font-size: 0.84rem; letter-spacing: 0.02em; }
.foot__bottom { border-top: 1px solid rgba(246,243,237,0.14); padding-block: 1.5rem; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 0.8rem; font-family: var(--ui); font-size: 0.7rem; letter-spacing: 0.04em; color: rgba(246,243,237,0.5); }
.foot__psalm { font-family: var(--serif); font-style: italic; font-size: 1rem; color: rgba(246,243,237,0.6); }
.foot__signature {
  display: block;
  overflow: hidden;
  margin-top: 0;
  width: 100vw;
  margin-left: calc(50% - 50vw);
  padding: clamp(1.5rem, 2.2vw, 4rem) 12.5rem clamp(0.5rem, 1vw, 1.5rem);
  border-top: 1px solid rgba(246,243,237,0.14);
  color: var(--cream);
  font-family: var(--serif);
  font-size: calc(15.85vw - 4rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.34;
  text-align: center;
  text-transform: uppercase;
}
.foot__signature span { display: block; white-space: nowrap; word-spacing: 0.3em; }
@media (max-width: 560px) {
  .foot__signature {
    padding-inline: 1.25rem;
    font-size: 13.125vw;
    line-height: 1.4;
    letter-spacing: -0.02em;
  }
}

/* --------------------------------------------------- REVEAL ON SCROLL */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity var(--d3) var(--ease), transform var(--d3) var(--ease); transition-delay: var(--rd, 0ms); }
.reveal.is-in { opacity: 1; transform: none; }
.stagger > .reveal:nth-child(1){--rd:0ms} .stagger > .reveal:nth-child(2){--rd:90ms}
.stagger > .reveal:nth-child(3){--rd:180ms} .stagger > .reveal:nth-child(4){--rd:270ms}
.stagger > .reveal:nth-child(5){--rd:360ms} .stagger > .reveal:nth-child(6){--rd:450ms}

/* helpers */
.br-d { display: none; }
@media (min-width: 821px) { .br-d { display: inline; } }
.mt-1{margin-top:.6rem}.mt-2{margin-top:1.1rem}.mt-3{margin-top:1.8rem}.mt-4{margin-top:2.6rem}
.mono-note{font-family:var(--ui);font-size:0.66rem;letter-spacing:0.16em;text-transform:uppercase;color:var(--fg-3)}

/* mobile menu */
.mnav { position: fixed; inset: 0; z-index: 300; background: var(--cream); clip-path: inset(0 0 0 100%); visibility: hidden; pointer-events: none; transition: clip-path var(--d2) var(--ease), visibility 0s linear var(--d2); display: flex; flex-direction: column; padding: 1.1rem var(--gutter) 2rem; overflow-y: auto; }
.mnav.is-open { clip-path: inset(0); visibility: visible; pointer-events: auto; transition-delay: 0s; }
.mnav__top { display: flex; align-items: center; justify-content: space-between; height: var(--header-h); }
.mnav__logo { width: 100px; height: 40px; }
.mnav__logo img { height: 128px; width: 128px; }
.mnav__x { font-family: var(--ui); font-size: 0.74rem; letter-spacing: 0.16em; text-transform: uppercase; }
.mnav__links { margin-top: 1.6rem; display: flex; flex-direction: column; }
.mnav__links a { font-family: var(--serif); font-size: 2rem; padding: 0.5rem 0; border-bottom: 1px solid var(--line-soft); }
.mnav__sub { display: grid; gap: 0; padding: 0.15rem 0 0.65rem 1rem; border-bottom: 1px solid var(--line-soft); }
.mnav__sub a { font-family: var(--ui); font-size: 0.74rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--fg-3); padding: 0.46rem 0; border-bottom: 0; }

/* =========================================================== RESPONSIVE */
@media (max-width: 1100px) {
  .nav__links { display: none; }
  .nav__toggle { display: block; }
}
@media (max-width: 1000px) {
  .pgrid { grid-template-columns: repeat(2, 1fr); }
  .quotes { grid-template-columns: 1fr; }
  :root { --ledger-label: 10rem; }
}
@media (max-width: 1100px) {
  :root { --header-h: 70px; }
  .announce { gap: 0.2em 0.75em; font-size: 0.62rem; letter-spacing: 0.13em; padding-block: 0.7em; }
  .announce span:nth-child(n+4) { display: none; }
  .nav__logo { width: 100px; height: 40px; }
  .ways { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(0.75rem, 2vw, 1.25rem); }
  .way { padding: clamp(1.5rem, 3vw, 2rem); }
  .origin { grid-template-columns: 1fr; }
  .origin__media { aspect-ratio: 5/4; }
  .split { grid-template-columns: 1fr; gap: 1.6rem; }
  .split--rev { direction: ltr; }
  .split__media { order: -1; aspect-ratio: 5/4; }
  .split__media--founder { aspect-ratio: 4/5; }
  .split__media--founder img { object-position: center top; }
  .giftfeats { grid-template-columns: 1fr; }
  .leadbar { grid-template-columns: 1fr; }
  .foot__grid { grid-template-columns: 1fr 1fr; }
  .foot__logo { grid-column: 1 / -1; }
}
/* Base stack for phones and narrow tablets; wider tablets rejoin the composite hero below. */
@media (max-width: 1100px) {
  .hero { min-height: 0; }
  .hero::before { display: none; }
  .hero__grid { display: flex; flex-direction: column; min-height: 0; }
  .hero__copy {
    display: contents;
    width: 100%;
    min-height: 0;
    justify-content: flex-start;
    background: var(--cream);
    padding: 0;
  }
  .hero__intro {
    order: 1;
    display: flex;
    flex-direction: column;
    align-items: center;
    width: 100%;
    min-height: 22rem;
    background: var(--cream);
    text-align: center;
    padding: clamp(1.75rem, 6vw, 2.15rem) var(--gutter) clamp(1.1rem, 4vw, 1.35rem);
  }
  .hero__media {
    order: 2;
    position: relative;
    inset: auto;
    width: min(86%, 64rem);
    min-height: 0;
    aspect-ratio: 16 / 9;
    max-height: none;
    margin-inline: auto;
  }
  .hero__slides { min-height: 0; height: 100%; }
  .hero__cta { display: grid; grid-template-columns: 1fr; width: min(100%, 21rem); max-width: 21rem; margin-top: 1.35rem; margin-inline: auto; }
  .hero__cta .btn, .origin__cta .btn { width: 100%; min-width: 0; }
  .hero__cta .btn { letter-spacing: 0.12em; padding-inline: 1.2em; }
  .hero__display { font-size: clamp(2.08rem, 8.4vw, 2.65rem); max-width: 10.6em; margin-inline: auto; }
  .hero__sub { margin-top: 0.85rem; margin-inline: auto; max-width: 35ch; }
  .hero__proof {
    order: 3;
    width: 100%;
    justify-content: center;
    align-items: center;
    margin-top: 0;
    padding: 0.9rem var(--gutter) 0;
    border-top: 0;
    text-align: center;
  }
  .hero__angles {
    order: 4;
    width: 100%;
    justify-content: center;
    margin-top: 0;
    padding: 0.65rem var(--gutter) 1.5rem;
    gap: 0.35rem;
  }
  .hero__angles button { font-size: 0.5rem; letter-spacing: 0.11em; padding: 0.54em 0.62em; }
  .hero__img { object-position: center 28%; }
  .hero__slide--remembered .hero__img { object-position: 50% 25%; }
  .hero__slide--feels-yours .hero__img { object-position: 50% 25%; }
  .hero__slide--trial .hero__img { object-position: 50% 30%; }
  .hero__slide--honest-hours .hero__img { object-position: 50% 50%; }
  .hero__slide:not(.hero__slide--image) { padding: 1.5rem; }
  .hero__slide--image { padding: 0; }
  .hero__slide b { font-size: clamp(1.7rem, 8vw, 2.4rem); }
  .hero__arrow { top: auto; transform: none; width: 44px; height: 44px; font-size: 0; bottom: 0.75rem; }
  .hero__arrow--prev { left: 1rem; }
  .hero__arrow--next { right: 1rem; }
  .hero__dots { left: 50%; right: auto; bottom: 0.85rem; transform: translateX(-50%); }
}
@media (min-width: 561px) and (max-width: 1100px) {
  .hero__cta { display: flex; width: auto; max-width: none; justify-content: center; }
  .hero__cta .btn { width: auto; min-width: 14rem; }
  .hero__display { font-size: clamp(2.35rem, 5vw, 3rem); max-width: 12em; }
  .hero__sub { max-width: 40ch; }
}
@media (min-width: 700px) and (max-width: 1100px) {
  .origin__body {
    display: grid;
    grid-template-columns: minmax(0, 1.65fr) minmax(12rem, 0.75fr);
    grid-template-rows: auto auto auto 1fr auto;
    column-gap: clamp(2.5rem, 7vw, 5rem);
    align-items: start;
  }
  .origin__body > .mono-note { grid-column: 1; grid-row: 1; }
  .origin__name { grid-column: 1; grid-row: 2; }
  .origin__essence { grid-column: 1; grid-row: 3; }
  .origin__body > p:not(.origin__essence) { grid-column: 1; grid-row: 4; max-width: 58ch; }
  .origin__meta {
    grid-column: 2;
    grid-row: 1 / 5;
    display: grid;
    grid-template-columns: 1fr;
    gap: 1.35rem;
    align-self: center;
    margin-top: 0;
    padding-left: clamp(1.25rem, 3vw, 2rem);
    border-left: 1px solid var(--line);
  }
  .origin__cta { grid-column: 1 / -1; grid-row: 5; margin-top: 2rem; }
}
@media (min-width: 900px) and (max-width: 1100px) {
  .hero { --hero-tablet-plane: clamp(38rem, 64vw, 44rem); }
  .hero__grid {
    display: grid;
    grid-template-columns: 1fr;
    grid-template-rows: var(--hero-tablet-plane) auto auto;
  }
  .hero__intro {
    grid-column: 1;
    grid-row: 1;
    position: relative;
    z-index: 2;
    width: 52%;
    min-height: var(--hero-tablet-plane);
    align-items: flex-start;
    justify-content: center;
    background: transparent;
    text-align: left;
    padding: clamp(2.5rem, 5vw, 3.5rem) 1.25rem clamp(2.5rem, 5vw, 3.5rem) clamp(2.25rem, 5vw, 3.5rem);
  }
  .hero__media {
    grid-column: 1;
    grid-row: 1;
    position: relative;
    inset: auto;
    width: 100%;
    height: var(--hero-tablet-plane);
    min-height: var(--hero-tablet-plane);
    aspect-ratio: auto;
    margin: 0;
  }
  .hero__display {
    width: min(100%, 26rem);
    max-width: 26rem;
    margin-inline: 0;
    font-size: clamp(2.55rem, 5.05vw, 3.2rem);
  }
  .hero__sub { max-width: 34ch; margin-inline: 0; }
  .hero__cta {
    width: min(100%, 25rem);
    max-width: none;
    justify-content: flex-start;
    margin-inline: 0;
  }
  .hero__cta .btn {
    flex: 1 1 11.5rem;
    min-width: 11.5rem;
    padding-inline: 1em;
    font-size: 0.74rem;
    letter-spacing: 0.1em;
    white-space: nowrap;
  }
  .hero__proof {
    grid-column: 1;
    grid-row: 2;
    max-width: none;
    background: var(--cream);
  }
  .hero__angles {
    grid-column: 1;
    grid-row: 3;
    background: var(--cream);
  }
  .hero__dots { left: auto; right: clamp(1.75rem, 4vw, 3rem); transform: none; }
  .hero__slide--remembered .hero__img { object-position: 42% 25%; }
  .hero__slide--feels-yours .hero__img { object-position: 45% 25%; }
  .hero__slide--trial .hero__img { object-position: 45% 30%; }
  .hero__slide--honest-hours .hero__img { object-position: 50% 50%; }
}
@media (min-width: 1101px) {
  .hero__copy { width: min(60rem, 48vw); }
  .hero__display { max-width: 12em; }
  .hero__sub { max-width: 42ch; color: rgba(28,26,23,0.8); }
}
@media (min-width: 2560px) {
  .hero__copy {
    width: 48vw;
    padding: clamp(2.7rem, 5vw, 8rem) clamp(2rem, 3.2vw, 6rem) clamp(2.7rem, 5vw, 8rem) clamp(2.5rem, 4.5vw, 8rem);
  }
  .hero__display {
    max-width: none;
    font-size: clamp(4.15rem, 3.3vw, 6.2rem);
  }
}
@media (min-width: 1101px) and (max-aspect-ratio: 11 / 10) {
  .hero { min-height: min(calc(100svh - 108px), 64rem); }
  .hero__slide--remembered .hero__img { object-position: 50% 25%; }
  .hero__slide--feels-yours .hero__img { object-position: 55% 25%; }
  .hero__slide--trial .hero__img { object-position: 55% 28%; }
  .hero__slide--honest-hours .hero__img { object-position: 55% 50%; }
}
@media (max-width: 560px) {
  .ways { grid-template-columns: 1fr; gap: 0.85rem; }
  .way { padding: 1.6rem; }
  .pgrid { grid-template-columns: 1fr 1fr; gap: 0.8rem; }
  .pcard__notes { opacity: 1; transform: none; left: 0.45rem; right: 0.45rem; bottom: 0.45rem; font-size: 0.52rem; }
  .pstrip { grid-template-columns: 1fr; }
  .pstrip__item { border-left: 0; border-top: 1px solid rgba(246,243,237,0.12); padding-inline: 0; }
  .pstrip__item:first-child { border-top: 0; }
  .foot__grid { grid-template-columns: 1fr; }
  .leadform { grid-template-columns: 1fr; }
  .leadform__note { grid-column: auto; }
  .shead { flex-direction: column; align-items: flex-start; gap: 0.6rem; }
  .kicker { letter-spacing: 0.2em; font-size: 0.66rem; }
  .announce { display: block; font-size: 0.6rem; letter-spacing: 0.11em; line-height: 1.35; padding-block: 0.62em; }
  .announce span { display: inline; }
  .announce span:nth-child(n+2) { display: none; }
  .announce .sep { margin-inline: 0.55em; }
  .nav__cart { display: none; }            /* the hamburger carries nav on small screens */
  .center { padding-inline: 0.4rem; }
  :root { --ledger-label: 7.5rem; --t-h2: clamp(1.35rem, 5.2vw, 1.75rem); --t-h1: clamp(1.9rem, 7vw, 2.6rem); }
  .lrow__hrs { position: static; transform: none; opacity: 1; margin-left: 0.5rem; }
  .lrow__track { min-width: 0; }
  .ledger__scale { display: none; }
}
@media (max-width: 560px) {
  .hero__intro {
    min-height: 24rem;
    padding: 1.75rem var(--gutter) 1.25rem;
  }
  .hero__media {
    width: calc(100% - var(--gutter) - var(--gutter));
    aspect-ratio: 10 / 9;
    max-height: none;
  }
  .hero__slide--remembered .hero__img { object-position: 60% 25%; }
  .hero__slide--feels-yours .hero__img { object-position: 66% 25%; }
  .hero__slide--trial .hero__img { object-position: 70% 28%; }
  .hero__slide--honest-hours .hero__img { object-position: 68% 50%; }
}
@media (max-width: 1100px) {
  .hero + .section--tight { padding-top: clamp(1.75rem, 4vw, 2.5rem); }
}